Our Story

Despite my name, I'm actually an American who moved to Austria for love, as many of us have. Years before moving to Austria my future wife gave me a Loden Jacket, which led me to my second love. When our family grew, I left behind an international career spanning from the U.S. Marines to directing a U.S. language training program in Egypt & Morocco, and we moved to my wife's native Austria. Here I pursued my passion for Loden. Always an outdoorsman and an environmentalist, the harmonious connection of Loden Wool to its Alpine environment and its rich heritage lit a passion for me.  

Since then, along with my family, we've been working with some of Austria's finest producers and mills, like Steiner 1888, Steinbock, Stapf, Allwerk and Pischl & Pischl to share our passion for Loden. We've developed a few signature styles but we've also curated a collection from our partners of Austrian and Loden products not available anywhere else in the United States. Our goal will always be to provide the best service and value to our customers. We'd love to hear from you! 

Robert W. Stolz with family in Austria 

Our approach to quality is holistic:
Our wool is ethically sourced. Craftsmen are treated fairly. Production is environmentally friendly and of course, the product is made to last. 

Loden wool is a renewable and sustainable product. Merino sheep, alpaca or cashmere goats have their wool collected many times throughout their lives.

Loden Wool Heritage
The harsh winters of the Austrian Alps required tough men and tough clothes. Shepherds, wood-cutters and hunters have depended on this special type of woven wool fabric. It has been a hallmark of the Alps for centuries; the Austrian alpine culture has inspired our designs. The jacket must survive harsh winters, and stay looking sharp, too.

Loden Steiner Mill

Our Partners  
We choose our suppliers carefully.  One mill we love, Steiner 1888, was founded in 1888 and is a 5th generation family-run mill located near the Austrian ski town of Schladming. Another mill, Tuchfabric Mehler is over 350+ years old, the oldest mill in Germany. We use Loden fabric from a variety of mills in Austria, Germany and Italy but they are all exceptional. Some of our manufacturing partners are Allwerk, Steinbock, Stapf, Bauer and Steiner 1888.

Robert and Herr Schwaiger

In an era when most people have lost touch with how clothes are made and many apparel makers obscure their production sources, we think transparency is important. 



preparing the warp


man inspecting the loden


Blonde woman at Allwerk sewing jacket with logo


 woman at Allwerk cutting linen

blonde woman at Allwerk sewing